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About US
The story of Shing Hing Loong began as a humble wholesale business in a small shop in Tuen Mun. In 2015, we re-entered the retail market with a renewed commitment to excellence. We have consistently provided high-quality frozen products while offering unbeatable value, earning the trust of countless customers.
Today, our presence spans across Hong Kong, Kowloon, and the New Territories, making us a professional, reliable, and trusted chain for frozen food.
our values & commitments
We provide our valued customers with the highest quality products at fair prices because we believe everyone deserves the best. Our sourcing standards ensure that every product is healthy, safe, and comes from trustworthy sources, allowing you to shop with peace of mind.
We stand firm in our principles—these aren’t just words on paper; they are the foundation of our business. Even as times change, our commitment to product quality, diverse options, and exceptional service remains unwavering. We are dedicated to delivering an unparalleled shopping experience for every customer.
Superior mEATS • eXQUISTE DESSERTS
We are dedicated to offering a wide range of premium products, from carefully selected pork, beef, and chicken to exquisite seafood, fulfilling all your culinary needs.
Our delightful selection of desserts adds a touch of sweetness to your leisurely moments. We not only satisfy the most discerning palates but also strive to source the finest products, ensuring health and safety so you can shop with confidence.
We are consistent in our efforts to meet all of our customers' expectations for delicious food.
Our Advantages
01
pREMIUM sOURCING
Our sourcing team selects high-quality products from countries like Australia, New Zealand, the United States, Denmark, Norway and Japan. Known for their strict standards and excellent quality control, we ensure every bite is a safe and satisfying experience.
02
Quality Assurance
We are dedicated to food safety and quality, following ISO 22000 standards and HACCP certification. Our quality assurance system spans every step—from sourcing to sales—ensuring each product is safe and hygienic.
03
In-House Production
Our certified central processing facility, along with a 20,000 square foot cold storage warehouse, ensures top-quality frozen meat products. With advanced automated technology, we focus on hygiene and quality control, delivering delicious bites you can trust.
04
Logistic Team
To ensure consistent quality, we have our own frozen logistic team that guarantees every product delivered to you maintains its best quality. From source to table, our frozen management system provides the highest quality and most reliable delicious experience!